Mailchimp Metrics
Improve your email ROI with Mailchimp marketing metrics. Understand Open Rates, CTR, and Abuse Reports with standard definitions to boost your deliverability and engagement.
Services
Click To Open Rate
Click To Open Rate (CTOR) is the percentage of unique clicks...
Email Bounce Rate
Email Bounce Rate is the percentage of sent emails that were...
Email Click Rate
Email Click Rate is the number of unique recipients who clic...
Email Clicks
Email Clicks is a count of the total number of times any lin...
Email Forwards
Email Forwards is a count of the number of times an email wa...
Email Hard Bounce Rate
Email Hard Bounce Rate is the percentage of sent emails that...
Email Hard Bounces
Email Hard Bounces is the total count of emails permanently...
Email Ignore Rate
Email Ignore Rate is the percentage of sent emails that are...
Email Open Rate
Email Open Rate is the percentage of all delivered emails th...
Email Opens
Email Opens counts the total number of times an email is ope...
Email Soft Bounce Rate
Email Soft Bounce Rate is the percentage of sent emails that...
Email Soft Bounces
Email Soft Bounces counts the number of emails that failed t...