Facebook Ads Metrics
Master the Meta ecosystem with Facebook Ads metrics. Access a complete dictionary of ROAS, frequency, and click-through rates (CTR) to optimize your social ad campaigns for maximum ROI.
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3 Second Video Views
3 Second Video Views counts the number of times your video a...
Ad Clicks
Ad Clicks, or simply Clicks, is a marketing metric that coun...
Ad Frequency
Ad Frequency is the average number of times your ad is displ...
Ad Impressions
Ad Impressions (IMPR) is a count of the total number of time...
Ad Reach
Ad Reach is a count of the number of people who viewed your...
Ad Set Clicks
Ad Set Clicks is the total number of times users clicked on...
Ad Set Impressions
Ad Set Impressions is the total number of times digital adve...
Ad Spend
Ad Spend is the amount of money spent on specific ad variati...
Ad Unique Clicks
Ad Unique Clicks is a count of the number of people who clic...
Click-Through Rate
Click-Through Rate (CTR) is the percentage of clicks on your...
Cost Per Click
Cost Per Click (CPC) is the price an advertiser pays a publi...
Cost Per Inline Link Click
Cost Per Inline Link Click is the average amount of money sp...