Marketing Manager
Roles
Campaign Engagement
Campaign Engagement is the sum of total engagement that has...
Campaign Engagement Rate
Campaign Engagement Rate is the sum of total engagement with...
Campaign Reach
Campaign Reach is a count of the number of people who viewed...
Campaign Spend
Campaign Spend is the amount of money spent on advertisement...
Campaign Unique Clicks
Campaign Unique Clicks is a count of the number of people wh...
Click To Open Rate
Click To Open Rate (CTOR) is the percentage of unique clicks...
Click-Through Rate
Click-Through Rate (CTR) is the percentage of clicks on your...
Contacts
Contacts are individual people that the business has a relat...
Content Engagement
For content and social media marketers, Content Engagement m...
Cost Per Click
Cost Per Click (CPC) is the price an advertiser pays a publi...
Cost Per Lead
Cost per Lead (CPL) is the average amount spent on acquiring...
Cost Per Thousand
Cost Per Thousand (CPM), also called Cost Per Mille, is a ma...