A Video Start refers to the number of times a video starts to play. A Video Start differs from a Video View, which may have a requirement of “seconds viewed” before it is considered a View (depending on the viewing platform).
On some viewing platforms, Video Starts are used as the denominator for view rate metrics, such as Average View Rate or Average View Time. On other platforms, the Video Views metric is used. It is important to read the metric definitions of each platform you use before making any comparisons.
The Video Starts metric is especially relevant for Sales, Marketing, Advertising, Social Media, and Editorial/Production functions.
