Social Media is increasingly a competition to grab eyeballs by stirring the emotions of the audience. With the introductions of Post Reactions on most social media platforms including Facebook and LinkedIn, users are able to express how a post makes them feel with a single click or tap. Post Reactions extend the scope of Post Likes by allowing users to express emotions other than Like.
The most common reactions available are Love, Laughter, Anger, Sadness, Curiosity, Amazement or Surprise. You should track how users react to your posts because of the impact it can have on your ad campaign and how users see your content in the future. This is because each reaction is weighted differently by social media feed algorithms. For example, Facebook prioritizes posts that are more likely to receive a ‘Love’ reaction when displaying ads to Facebook users and determines this by users’ past behavior with reactions.
