Posting and chasing Likes is one of the least expensive marketing tactics available to today's businesses. While it has transformed some brands and businesses, others continue to struggle to find an ROI in an overcrowded and fickle market.
Users like posts that they generally relate and agree with, especially because a user’s network can see what they have liked. Liked content usually appears on the feeds of a user’s followers as well, thereby increasing the post impressions.
By tracking Post Likes, you can get a general sense of how connected your audience is to your content. While there is no benchmark for Post Likes, keep an eye on the fluctuations in this number over time and across content types. Content that performs poorly at a certain time of the day or week might indicate that your target audience doesn’t visit social media platforms in that time frame. Additionally, adding visual elements such as videos or engaging content such as polls can boost engagement. Finally, keep in mind that this is somewhat of a vanity metric, and your ultimate goal is to increase sales or traffic to your website through increased content engagement.