Your Facebook business page has received a total of 10,000 likes since it was created. This means 10,000 unique users have liked your page and are eligible to see your posts, event invites, and content updates in their feed.
What is the difference?
Page Likes vs Post Likes
Page Likes
Post Likes
What is it?
Page Likes counts the number of unique users who have liked your business page on a social platform, most commonly Facebook. On Facebook, a like also acts as a follow, meaning those users receive your content updates in their feed. This metric reflects your page's reach potential and is a baseline indicator of your brand's social presence.
Post Likes is a measure of the popularity of social media content on platforms such as Facebook and Twitter.The total number of Likes on your post can be an indicator of impression numbers and engagement.
Who is it for?
Categories
Formula
ƒ Count(Page Likes)
ƒ Count(Post Likes)
Example
Say you’ve posted 10 updates on your Facebook page this week, and each post gets 100 likes. Your Post Likes at the end of this week would be 1,000.
Track this metric
Published and updated dates
Date created: Oct 12, 2022
Latest update: May 28, 2026
Date created: Oct 12, 2022
Latest update: Mar 27, 2026