It is expected that some percentage of emails sent to your email list will be deleted even before they are read. However, there can be some hidden insights behind the rate at which your emails are ignored, known as Email Ignore Rate or Deleted Before Reading Rate.
When analyzing your Email Ignore Rate, starting with what is directly under your control is a good idea: maintain email list hygiene by scourging your list of addresses that result in Email Bounces. If your Email Ignore Rate continues to be high, consider revising who you choose to target with your emails, and how frequently you send emails to your list. Additionally, identify how to make your email subject stand out from the masses of emails that are sent to inboxes on a regular basis.
It is important to track Email Ignore Rate because it is an indication that your emails are often being deleted. This means that not only is your message and call-to-action not reaching your target audience, you also run the risk of being marked as spam by email services resulting in your emails never reaching your contact’s inbox.
