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Cost Per Inline Post Engagement (CPC)

Last updated: Oct 12, 2022

What is Cost Per Inline Post Engagement? 

Cost Per Inline Post Engagement is the average cost of each inline engagement with an advertisement on social media. It is calculated by dividing the total amount of money spent on ads by the total number of engagements with the ads and is a variation of Cost Per Click (CPC).

Cost Per Inline Post Engagement Formula

How to calculate Cost Per Inline Post Engagement

An ad posted on Instagram costs $100 and gets 100 likes, 20 comments, and 30 visits to the company’s website. The Cost Per Inline Post Engagement for the ad is $0.67.

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How to visualize Cost Per Inline Post Engagement?

You can use a simple summary chart to effectively visualize your overall Cost Per Inline Post Engagement data. Additionally, you can segment this data by campaign using a bar chart to study your performance in more detail.

Cost Per Inline Post Engagement visualization examples

Cost Per Inline Post Engagement

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Bar Chart

Here's an example of how to visualize your Cost Per Inline Post Engagement data in a bar chart to observe segmented data.

Cost Per Inline Post Engagement

$12

0.96

vs previous period

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Summary Chart

Here's an example of how to visualize your current Cost Per Inline Post Engagement data in comparison to a previous time period or date range.

Cost Per Inline Post Engagement

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Measuring Cost Per Inline Post Engagement

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