Campaign Engagement measures the extent of interactions with an ad campaign, generally on social media platforms such as LinkedIn and Facebook. Interaction can range from post reactions to campaign clicks, including follow clicks and clicks to landing pages or LinkedIn pages.
Certain types of engagement may have more value than other types, although any interaction is generally a good thing. For example, it can be argued that a comment on a post is a better form of engagement than a post like because it takes more effort and thought to comment. While all types of engagement are considered equally when measuring Campaign Engagement, an internal ranking that weighs some types of interaction more heavily may be a helpful tool to gauge the success of an ad campaign.
Ad campaigns, especially on social media, aim not only to increase brand awareness, but to increase the number of conversations and interactions with the target audience. Regularly tracking Campaign Engagement over time can help measure the effectiveness of an ad campaign.
