Campaign Impressions

If you are trying to better understand the performance of multiple campaigns , Impressions may be a good place to start. Campaign Impressions will tell you how many times all of the ads within a specific campaign have been displayed. A rule of thumb is that without a sufficient amount of impressions, you probably won’t reach your targets for ad clicks or conversions.

Some ad networks like Facebook and Google will display ads that it deems more relevant, more often. This means that your most relevant ads will receive the most Impressions. This can be a good signal to follow when you are new to running ads or running a new campaign. You may want to rely on the campaigns or ads that are receiving the most impressions and revise or stop the campaigns receiving fewer impressions.