When you display ads on your website your social media or on your app, you generate ad revenue. You can generate ad revenue by using services such as Google AdSense or YouTube. Ad revenue helps you measure the total amount of money you generate from ads, a process which is generally called monetization.
Ad revenue can be considered the opposite of ad spend, because you are allowing ads on your app to generate a source of income rather than spending money to display your own ads. Your ad revenue depends mainly on user engagement, and not just app installs or website visits.
Several strategies exist to ensure user engagement that earns Ad Revenue, including reward-based ads (where users are incentivized to watch ads, especially in mobile games), video ads, ads in the form of high-value content, and influencer marketing.
