Katherine Shaoul

Video View Through Rate refers to the rate at which Video Views are initiated relative to the number of opportunities there were to consume the video content (video/thumbnail impressions). It is important to note that because the Video View metric definition varies across platforms, the Video View Through Rate baseline or benchmark may vary between platforms as well.

A Video Completion refers to the number of times a video plays to the end.

Video Views is a count of the number of times a video is watched. It can also be used to count the number of times a video is started.

A Video Start refers to the number of times a video starts to play.

Video Watch Time is a measurement of how much total time has been spent watching a video (or a collection of videos). This metric helps evaluate the overall quality and stickiness of your content by looking at which videos are being watched as opposed to being abandoned after a few seconds.