Emails Clicked is the number of unique recipients who clicked on any link in your email. Clicks, or Click Through Rate, is often the key measurable result for most email campaigns and a good indicator of the quality of content.

Emails Delivered is the number of contacts who successfully received an email to their inbox and, as such, does not include bounces or unsubscribed recipients.

Emails Opened is the number of unique recipients who opened your email. Because the number of people who open your email impacts every other downstream metric, such as clicks, it makes sense to pay special attention to this one.

Emails Sent is the number of contacts you sent your email to.This metric is generally the broadest list but excludes any previous hard bounces and recipients who unsubscribed. Depending on your email marketing platform, it might also exclude recipients who have shown repetitive low engagement.

Employee Growth by Function measures how each organizational function is forecasted over a 1-5 year period. This hiring plan is typically factored into the financial model.

Employee Turnover Rate is the percentage of employees who voluntarily or involuntarily leave an organization (typically calculated annually). You should consider voluntary and involuntary categories separately, in addition to looking at overall Employee Turnover Rate.

Enterprise Value a comprehensive measure of a company’s value. It is used for valuation of a company before takeover and is calculated by adding market cap with debt, net cash and cash equivalents.

Enterprise Value to Earnings Before Interest, Taxes, Depreciation, and Amortization (EV/EBITDA) or Enterprise Multiple, is a measure of a company’s value mainly used to evaluate acquisition targets.

Enterprise Value to Revenue Multiple (EV/R) is a financial ratio used in company valuation that compares stock value of a company to its revenue for a given time period. EV/R is often used to evaluate a company before acquisition.

Expansion Monthly Recurring Revenue (MRR) Growth Rate measures how quickly your existing customers are increasing their spending with you, expressed as a percentage of your total MRR base. This metric captures the velocity of revenue expansion from upsells, cross-sells, add-ons, and seat expansions within your current customer cohort. While typically reported monthly (e.g., "Our Expansion MRR Growth Rate was 4.2% in March"), it can also be annualised for strategic planning purposes (e.g., "We achieved a 65% annual Expansion MRR Growth Rate last year"). This metric is fundamentally different from simple expansion revenue totals because it contextualises growth against your entire revenue base, making it particularly valuable for benchmarking and forecasting as your business scales.

Expenses per Employee is a measure of the Operating Expenses for the last twelve months (LTM) divided by the current number of Full-Time Equivalent employees. Just like Revenue per Employee, this ratio is often used to compare companies within the same industry.

Failed Charges represents the total monetary value of any payments that have failed for reasons including declined payments, blocked payments, and invalid payments.