Video Dislikes measures the reaction of YouTube viewers and subscribers towards a video, generally indicating that the user isn't the biggest fan of the video. To dislike a video, users click the thumbs down button under the video.
Dislikes affect the ranking algorithms of YouTube because the YouTube rating system relies partly on the activity of the users.
Dislikes is a form of content engagement, along with commenting, sharing, and liking the video. YouTube's algorithm uses Dislikes and other forms of engagement for its recommendation system.
The ratio of Likes and Dislikes helps brands get a quick idea of other people's reception of content. For example, two videos can have 1,000 Dislikes each, but the first video has 10,000 likes and the second has 100 likes. Based on this, we can conclude that users reacted more positively to the first video.
Bear in mind that YouTube has officially decided to hide Dislikes count and make this information private to the video creator. YouTube users will still be able to click the Dislike button, but will not be able to see the actual count of Dislikes. This change started rolling out on November 10, 2021.
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