This metric measures the number of New Followers you've gained on a specific social platform over a given period of time. Gaining New Followers is one indication that your brand and your value proposition are appealing to users, because users need to take an action to follow your account.
New Followers can indicate the success, or in some cases, failure of social media activity. If you experience a spike in New Followers, you should examine your social media activity to see if a particular post or content caused the spike. If you understand why you had the surge, you should be able to replicate it. Similarly, if you experience a sudden decrease in New Followers, you’ll want to investigate the reason, and retool.
