HubSpot Metrics
Scale your growth with expert-verified HubSpot metrics. Explore deep-dive definitions for MQLs, SQLs, and funnel conversion rates to align your sales and marketing teams around a single source of truth.
Services
Average Session Duration
Average Session Duration measures the average amount of time...
Click To Open Rate
Click To Open Rate (CTOR) is the percentage of unique clicks...
Contact to Customer Conversion Rate
Contact to Customer Conversion Rate is the percentage of con...
Contacts
Contacts are individual people that your business has an ide...
Customer Conversion Rate
Customer Conversion Rate is the percentage of contacts that...
Email Bounce Rate
Email Bounce Rate is the percentage of emails that have not...
Email Click Rate
Email Click Rate is the number of unique recipients who clic...
Email Ignore Rate
Email Ignore Rate is the percentage of sent emails that are...
Email Open Rate
Email Open Rate is the percentage of all delivered emails th...
Email Unsubscribe Rate
Email Unsubscribe Rate is the percentage of email addresses...
Email Unsubscribes
Email Unsubscribes is the count of how many users unsubscrib...
Emails Bounced
Emails Bounced is the count of emails that were not successf...