Google Analytics 4 Metrics
Navigate the transition to event-based tracking with our GA4 metrics guide. Understand active users, engagement rates, and event counts with clear definitions and calculation methods for modern web analytics.
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Active Users
Active Users in GA4 represents the number of distinct users...
Ad Revenue
Ad Revenue is a digital marketing metric that measures the t...
Advertising Exposure
Ad unit exposure measures the total amount of time your ad w...
Average Engagement Time
Average Engagement Time is a user-centric metric in Google A...
Average Purchase Revenue
Average purchase revenue is a key business metric that quant...
Average Revenue Per Paying User
Average Revenue Per Paying User (ARPPU) is a key performance...
Average Revenue Per User
Average Revenue Per User (ARPU) is a company's generated rev...
DAU/MAU Ratio
DAU/MAU Ratio (Daily Active Users to Monthly Active Users ra...
Engaged Sessions
The number of sessions where the user was meaningfully activ...
Engaged Sessions Per User
This metric is the average count of engaged sessions per act...
Engagement Rate
Engagement Rate is a key metric used in web and app analytic...
Page Views
Page Views, as commonly used with Google Analytics, is the c...