Social media platforms such as Instagram are useful to repackage your content in various formats to generate engagement and grow traffic to your website.
On Instagram, you are able to add a link to a website on your profile page. Users see this link at the top of your page every time they visit your profile.
If the main goal of your social media profiles is to direct traffic to your website, it is important to add the link to your profile and track your Website Clicks. Tracking this number over time can let you measure the effectiveness of your social media strategy.
