Video Cost per Conversion is a useful metric to measure the return on ad spend for your video ad. When setting up your video ad campaign, you incur marketing costs termed as Video Costs. While your campaign is running, one way to measure its success is by tracking the Video Conversions your ad is gathering. At the end of the campaign, you can put these two metrics to calculate Video Cost per Conversion, which essentially gives you the value of each conversion your ad has gathered.
Video Cost per Conversion
Last updated: Mar 28, 2024
What is Video Cost per Conversion?
Video Cost per Conversion measures the cost associated with conversions gathered on video ads. Conversions can include ad clicks, views, and other forms of engagement with your ad. It is calculated by dividing the sum of Video Cost by the total number of conversions.
Video Cost per Conversion Formula
ƒ Sum(Video Cost
Description: Video Cost is the sum of all marketing-related expenditures made on digital video advertisements. The most common marketing costs associated with video ads are Cost-Per-Click (CPC) and Cost-Per-Thousand-Impressions (CPM).
) / Count(Video ConversionsDescription: Video Conversions is the count of actions taken on your video that count as conversion. Conversions can include clicks, engagement with links and other video elements, and view-throughs.
)How to calculate Video Cost per Conversion
A video ad has a Video Cost of $30,000. The ad has resulted in 45,000 conversions. Therefore, the Video Cost per Conversion is $0.67.
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How to visualize Video Cost per Conversion?
Use a summary chart to display the current Video Cost per Conversion in comparison to a time period in the past. Take a look at the example:
Video Cost per Conversion visualization example
Summary Chart
Here's an example of how to visualize your current Video Cost per Conversion data in comparison to a previous time period or date range.
Video Cost per Conversion
Chart
Measuring Video Cost per ConversionMore about Video Cost per Conversion
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