Video ads are a medium of content that suggest value for the end-user due to the high level of effort required to produce videos. They can be highly engaging and effectively communicate your message and call-to-action while holding the viewer’s attention.
Video Click-Through Rate (CTR) is a great metric to measure the first impression your video makes on viewers. This metric measures how many people click to play your video after merely viewing the thumbnail or preview of your video. Having a low Video CTR indicates that you may need to improve your video text including the title, descriptive text, and call-to-action, as well as other eye-catching visual elements such as your video thumbnail.
