Website New Users is the number of new users to your website, usually tracked as visitors to your website who do not have cookies stored in their system that identifies them as returning visitors. Percent New Users measures this number as a fraction of the total number of unique visitors to your website. It differs from Percent New Sessions by tracking unique users as opposed to visits.
By tracking this metric along with other behavioural metrics such as Average Time on Page and Bounce Rate, you measure user response to major aspects of your website such as messaging, navigation, and reach. Percent New Users is an important metric to track when performing demand generation activities because it measures the extent to which new users visit your website for a given time period.
