Last updated: Nov 22, 2023
Organic Search is the measure of visits to a website that come from naturally generated search engine results. These results are not influenced by any paid search activity and are driven purely by Search Engine Optimization (SEO) efforts.
Alternate names: Organic Traffic, Organic VisitsBuild and track this metric in PowerMetrics, a modern analytics platform that lets you define metrics and connect your own data.
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Use a summary chart to visualize your Organic Search data and compare it to a previous time period.
Organic Searches
Google Analytics recognizes an extensive list of popular search engines, that can, optionally, be edited. The resulting traffic is then distinguished as either organic or paid. Traffic from unknown search engines is attributed to Referral Traffic.
In addition to Organic Searches, other common traffic types (called Medium) are Direct, Referral, Paid, and Email.
