Goal Completion Rate is an important metric to track because it gives an idea of the number of visitors who convert. It is usually tracked with digital marketing tools such as Google Analytics, but can also be tracked based on features such as customer ratings.
A high Goal Completion Rate can indicate that the website or other content is successful in engaging customers to the point of conversion. Lower Goal Completion Rate can be improved by increasing budget and focus on the goal that under-performs in comparison to other goals.
The difference between Goal Completion Rate and Goal Conversion Rate is that Goal Completion Rate indicates that the number of customers who have completed all the steps that make up a specific goal whereas Goal Conversion Rate is the count of goals that have been achieved. It can be said that Goal Completion is a subset of Goal Conversion.
