For businesses with a physical address the Get Directions option, available in many apps including Instagram and Google’s local search ads, can be a great way to communicate with customers. This feature pins the exact location of the business on a map, which users can then use to generate directions to.
Features like this are usually made available to business accounts on social media and fall under the “Contact” category. It can lower the number of calls or enquiries about location, by providing the user with the information before they ask. Tracking Get Directions Clicks lets you understand the general interest in your business and can help you make it easier for customers to find you.
