Forms are popular features on most business websites and marketing platforms such as HubSpot. They can be used to open a dialogue with customers, regarding product specifications, customer support, and other general topics. Forms are also an efficient way to obtain subscribers and even paying customers.
It is not always advisable to show forms to website visitors. Targeting a certain group of users who would be more likely to submit a form based on actions they have taken, preferably in the recent past, will more likely result in a higher Contact to Customer Conversion Rate.
The number of Form Visibles trending up is good if your trigger involves the user actively performing an action, such as clicking a button. If your trigger is an action that does not actively involve the user, such as time spent on page, then trending up can still be good, but may also be more neutral or coincidental.
