Forms are popular features on most business websites and marketing platforms such as HubSpot. They can be used to open a dialogue with customers, regarding product specifications, customer support, and other general topics. Forms are also an efficient way to obtain subscribers and even paying customers.
Tracking the number of Form Installs on your website can be used as more than just a vanity metric. When you know the number of forms devoted to each business function or need on your website, you can use this number to forecast your Form Completions, which in turn can help estimate your Contact to Customer Conversion Rate. You can then compare your targets with your actual Form Completions to find under-performing areas of your website, modify your forms or install new forms, and repeat the performance tracking loop.
