Forms are popular features on most business websites. They can be used to open a dialogue with customers regarding product specifications, customer support, and other general topics. Forms are also an efficient way to generate leads for the business, for example, in front of a high value piece of content.
Form Completions is a type of marketing goal where a customer or visitor to a website submits a form. Multiple submissions from the same user still count as individual Form Completions. A wealth of insights can be gained from Form Analytics, including the specific field that prevents a customer from completing their forms, the number of Form Completions over time, the number of forms viewed, and the type of form submitted.
