In order to measure the cost effectiveness of ads, businesses track advertisement costs against conversions. A goal conversion refers to any predefined actions, or set goals, that the website user performs in a session. Ad Cost per Goal Conversion is the amount of money spent on an advertisement that leads to a goal conversion. This metric can indicate how effectively advertisement investment converts to goals being met. An Ad Cost per Goal Conversion that is too high can indicate that the ads are not converting leads to actions.
A Google Ad for a website can be an effective way to drive traffic to the website. Alternately, Facebook ads can be just as effective and has had more than 2 million advertisers since 2018.
