Your Facebook business page has received a total of 10,000 likes since it was created. This means 10,000 unique users have liked your page and are eligible to see your posts, event invites, and content updates in their feed.
What is the difference?
Page Likes vs Followers
Page Likes
Followers
What is it?
Page Likes counts the number of unique users who have liked your business page on a social platform, most commonly Facebook. On Facebook, a like also acts as a follow, meaning those users receive your content updates in their feed. This metric reflects your page's reach potential and is a baseline indicator of your brand's social presence.
Followers is the number of users who have chosen to follow another user’s or company’s posts, such as via Twitter, LinkedIn, Facebook or Instagram. It is a quantitative metric used to gauge how well you are building an audience and community around your brand.
Who is it for?
Categories
Formula
ƒ Count(Page Likes)
ƒ Count(Followers)
Example
Your launch a page for your business on LinkedIn. In the first six months from the launch of your page, you share content that attracts engagement and follows from users. Your page receives 5,000 follows. This means that your page's Followers count is 5,000.
Track this metric
Published and updated dates
Date created: Oct 12, 2022
Latest update: May 28, 2026
Date created: Oct 12, 2022
Latest update: Jun 19, 2023