Website Bounces is the count of sessions that trigger only one request. For example, when a page is opened and then exited without triggering any other activity. Website Bounces are often presented as Bounce Rate, which is simply the count of single page visits divided by total visits to the page.

Website Clicks counts the number of times people clicked on the link to your website on your social media profile page. Most social media platforms allow businesses to link to at least one website on the profile page.

New Users represents the count of unique individuals visiting your website for the first time during a specified measurement period. Google Analytics identifies new users through client IDs—unique identifiers automatically assigned when someone first visits your site. This identification system relies primarily on browser cookies, though GA4 has enhanced this with additional signals including Google account information (when available) and device fingerprinting to improve accuracy across sessions and devices. A user is classified as "new" until Google Analytics can match them to a previous visit through these persistent identifiers.

Website Visits, also referred to as sessions, track the number of times users interact with your website during distinct periods of engagement. Each visit, or session, represents a continuous interaction that begins when a user arrives and ends after 30 minutes of inactivity or when they leave the site.